Writing With Power and Persuasion

Emails, Requests, and Recommendations

Trillions of business e-mails, documents, and presentations are written every year. Half are pointless, and most of the rest fall short of their intended objectives by emphasizing style (how it sounds) over substance (what it says). There are three fundamental purposes of business communications: to inform, to convince, or to collaborate. No matter the purpose, all should be succinct, engaging, easy to understand, and utterly compelling. In this highly-interactive workshop, participants learn how to communicate more effectively in all forms of business writing – whether it is making assignments to the team, pitching an idea to a client, notifying a senior manager of bad news, or making a major announcement – by focusing on what the message says, not how it sounds. Expert guidance is provided throughout, along with exercises to enable participants to practice what we preach. Dedicated attention is given to writing e-mails and longer documents for reports, requests and recommendations. The trainer uses examples drawn from real-world business experience, and participants are even encouraged to bring their own writing samples for critique and exercise work. Everyone learns tips to position proposals with confidence and conviction, and to conduct their own final review to produce flawless work. Participants leave this workshop with the ability to: 

  • Identify, develop, and maintain focus on the central idea of a written document
  • Structure arguments with background, benefits and support
  • Streamline and sequence verbiage to achieve the highest impact with less word count
  • Use efficient formatting and recognize the effects of specific language and tone
  • Build collaborative spirit and improve responses to requests
  • Relentlessly accentuate the positive, even with bad news

 This hands-on workshop helps participants master the essential skill of powerful and persuasive written communication.


This program is conducted exclusively by Jeff Hiller

Jeff-5Jeff began his career at Leo Burnett in Chicago where he became the youngest VP Account Director in the agency’s history, earning seven of the American Marketing Association’s EFFIE Awards for superior business results.  Before joining JB Training Solutions, Jeff was the Marketing and Creative Director for the Houston Rockets and Vice President of Marketing for Four Hands Imports, which was featured on Inc’s 500 Fastest Growing Company List three times. Currently, Jeff consults on business skills, sales, and marketing for companies in multiple industries including Marriott, Phillips 66, Leo Burnett, and the Major League Baseball Network. When Jeff isn’t traveling or training, he is spearheading content development and enhancement to keep JB programs at the peak of innovation.



Partial-day Workshop


8-24 Participants



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