
Story as Strategy: Be a Tour Guide for Your Ideas
October 1 @ 8:30 am - 11:00 am
Think about the last tour you actually enjoyed. It probably wasn’t the guide reciting dates and square footage. It was the guide who told you a story about the place.
A great tour guide doesn’t wander – they’ve planned the route on purpose, so you leave remembering the story, not the facts on the plaque. This session teaches you to plan that route for your own ideas: for your next presentation, pitch, or budget conversation.

