According to a LinkedIn study, persuasion is the second most sought-after skill in the workplace. In sales, the ability to influence prospects, clients, and internal stakeholders is absolutely critical for closing deals and driving revenue growth. It may seem easy to identify a client’s pain points or develop the perfect solution, but the true accomplishment is convincing buyers to move forward with your recommendation and invest in your offering. Great products or services don’t always sell themselves. Often, brilliant sales professionals lose deals simply because of the way their value proposition is presented or how they handle the sales conversation.

In this engaging program, participants learn how to persuade effectively by using proven influential techniques to develop and deliver compelling sales presentations and proposals. We share the fundamental principles of influence and how each can be used in various aspects of the sales process – from discovery calls to closing conversations. Participants learn the power of influence and how to best deploy these principles in an authentic and empathetic way that builds trust with prospects and accelerates deal closure.

Participants leave this program with the ability to:

THIS SESSION IS PART OF OUR

ESSENTIAL SALES SKILLS CURRICULUM