Storytelling: Bring Business Ideas to Life

This engaging program teaches participants how to use the art of storytelling to enhance the effectiveness of presentations.

Individual Contributors


Virtual or In-Person

You know that friend who can captivate the attention of seemingly anyone because of their impressive storytelling skills? Or what about that podcast that has you sitting in your garage for an extra 10 minutes until the episode is over? What about the shine in a child’s eye when you read them a fairytale? That’s the power of storytelling, and this magic doesn’t need to be lost in the business world. Telling stories allows you to make analogies and signal importance in various situations. For drier topics (like that New Hire Orientation you delivered last week), stories provide an exciting twist on monotonous material.

In this riveting course, we share ways to relate to any audience and infuse anecdotes into your presentations. Charts, numbers, graphs, statistics, and business strategies can all be conveyed as exhilarating dramas – it’s up to the storyteller to find that underlying essence and tale. Participants learn the key elements of a narrative and how to parlay their natural storytelling skills in a professional setting. With practice opportunities and activities, everyone learns how to evoke emotion and connect to your audience with an unforgettable message.

Participants leave this program with the ability to:

Craft an exciting narrative in typical business situations

Simplify complex ideas and use analogies

Make points more memorable and relatable in anecdotes

Use characters, conflict, context, interaction, and imaging

Avoid lecturing, technical jargon, and off-putting formality

Prepare in advance to keep the spontaneous, natural feel

Preview This Course

Watch a short clip of this course to learn more about our training style and what’s included in the program


Presentation Skills CURRICULUM

Commanding the Room

Influence: Leveraging the Six Principles of Persuasion

Presenting When You’re Not in the Room

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