The New Golden Rule: Adjusting Styles
This engaging program gives sales professionals the inside secrets for mastering interpersonal relationships at work with success.
SALES PROFESSIONALS
Individual & Team Effectiveness
Virtual or In-Person
Every sales pro knows that closing the deal isn’t just about having the best pitch – it’s about building connection. The most effective professionals can quickly read the room, recognize how their prospect thinks, and tailor their approach to match. But here’s the catch: not every prospect communicates like you do. In fact, they likely don’t. And that’s where the real sales advantage comes in – learning to flex your communication style to meet theirs.
In this engaging and practical session, sales professionals gain a clear understanding of their own communication style and how it shows up during the sales process. Through lively discussion, real-world examples, and hands-on exercises, participants learn how to quickly size up a prospect’s style and pivot their message to build rapport, earn trust, and move the conversation forward. Because when you adapt your style, you don’t just get heard, you get results.
Participants leave this program with the ability to:
Identify their unique communication style and how it impacts their sales conversations
Quickly recognize a prospect’s style and communication cues - even in the first 5 minutes
Adjust tone, approach, and follow-up based on the prospect’s behavioral preferences
Adapt to various personalities and predispositions among prospects, clients, and team members
Build faster trust, stronger rapport, and more consistent closes
Preview This Course
Watch a short clip of this course to learn more about our training style and what’s included in the program
THIS SESSION IS PART OF OUR
ESSENTIAL SALES SKILLS CURRICULUM
COMMANDING
THE ROOM
Influence: Leveraging the
Principles of Persuasion
